Marketing is often the key driver of business value. This webinar provides an opportunity to understand the rationale, thought process and language of your CMO.
A guide to getting the most valuable answers from your marketing team and providing the best support. Five questions to ask other than "What's the ROI?"
Can't make it to the live event? You can still register to receive a link to the recording of the webinar.
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Chris Lawson has 17 years senior level experience across successful start ups and world renowned brands. Chris has led successful, commercially focused digital marketing teams at The Guardian, Virgin Wines, Absolute Radio, Bauer, to name a few.
Chris enjoyed the energy and passion of a start up and scale up operations both B2B and B2C, the challenge of limited budgets, limited resources but unlimited enthusiasm.
This webinar is free for Business and Management Faculty members and Faculties Online subscribers. For more about Faculty membership and our latest offers, visit icaew.com/joinbam. To find out more about Faculties Online, visit icaew.com/subscribefo.
"Lunchtime "bites" a great idea...Little and often also keeps you in the mindset better!" - Past attendee
"Time efficient. Excellent to have such concise (20 - 30 min) webinars for awareness/knowledge." - Past attendee
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