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2022: Developing profitable relationships

Available

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Professional services
Jan
1
Sat
-
Dec
31
Sat
09:30
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PM
12:30GMT
Description
Learn the skills and structure to effectively attract new clients, win business and develop sustainable profitable relationships.
Please choose from the dates below to view more details.
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  • Overview
  • Course level
  • Virtual classroom
  • Trainer
  • Price
  • In-house

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Developing profitable relationships

Date and time

Location

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These two interactive workshops will provide the skills and structure for you to select where to focus your time and how to be effective at winning work and developing profitable relationships.

Referencing best practice from across the professions, this programme will share practical examples, tips and proven approaches.

This programme will benefit accountants working in practice who want to create new and additional opportunities to develop their businesses, contacts and networks.

Learning outcomes:

Workshop one

  • How to link your firm’s ambitions to your personal BD activity
  • Ensuring that you strike the right balance between digital and traditional business development
  • Analyse and explore the key components for effective business development
  • Define and illustrate competitive strengths
  • How to understand the buyer’s position, perception and ambitions
  • Examine the factors that help someone become a trusted advisor
  • Understand the importance of networking internally and externally to create new opportunities
  • Develop a relationship strategy and understand the techniques for building a credible and effective online presence

Workshop two

  • Learn how to prepare for and conduct effective sales meetings
  • Develop the ability to question and understand the prospect's needs through good questioning techniques
  • Structure any presentation material to be informative, memorable and persuasive
  • Overcome client resistance and objections
  • Assess time allocation and resources spent with a client or prospect against the return on investment
  • Improve confidence in closing and commitment-gaining techniques
  • Create a personal business development action

Who should attend?

Accountants working in practice who want to create new and additional opportunities to develop their businesses, contacts and networks.

Course enquiries

Contact: Events information team

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FAQs

Should you experience any difficulties booking onto the event, please click here.

 

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This course is for:

Capability Framework

What is a virtual classroom?

A virtual classroom provides the same great learning experience as other ICAEW training, except one difference, you can learn from your desk.

Being delivered online makes it so much easier to access in a busy working week and would definitively recommend this type of training. The breakout rooms work really well to allow you to get to know the other participants and share experiences.

Virtual classroom delegate

The focus is on the learner and creating an enriching classroom experience that connects participants globally. Using video, learners can converse and interact with the trainer and other learners in real-time. Whiteboards, break-out sessions, polls, screen-sharing, and interactive Q&A create an immersive learning experience.

I think the virtual training format using Zoom, and the survey features, and break out rooms, really works great. I had no problems engaging with the facilitator and felt he listened to what we said, and kept the pace of the content moving steadily.

Virtual classroom delegate

Secure your place now and keep your skills and knowledge up-to-date.

How do I attend a virtual classroom?

Once you've booked your session, you will receive an email with your booking confirmation. The steps you will need to follow to attend your virtual classroom will arrive in a separate email closer to the date of your course.

Peter Kane

Peter Kane

Peter has 18 years of Business Development experience at Senior Manager and Director level. He is a law graduate and a Chartered Marketer - but his real strength is getting things done. His most recent role was as Head of Business Development for Deloitte in South West England. Peter helped Deloitte achieve record market-share and to grow fee income from Key Accounts by 320%. Since founding the consultancy he has advised hundreds of organisations, from ambitious regional firms to the very top names in global professional services.

 

 

Rate Price
ICAEW/Faculty/Community Member £375 + VAT
Non-Member £575 + VAT

 

Our public course programme is deliberately structured to encourage delegates from different organisations to participate. However, if you have six or more delegates who require development in the same area, we are able to run a more cost-effective and much wider range of courses tailored specifically to your organisation.

Organisations will have the choice to run our in-house courses online or in-person. 

These are ideal for organisations seeking hassle-free, flexible and cost-effective training delivered to multiple delegates at your location of choice. Whether we use our existing materials or develop new content for your business, our expertise lies in translating your requirements into a pragmatic, interactive training programme highly relevant to your people and organisation.

To discuss in-house training for your business please email academy@icaew.com or contact us through our enquiry form

 

 

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