Due to increased security features on our payment solutions, we are aware some users are having difficulty in making payments. Should you experience any issues when making your payment online, you can secure your place by calling our events team 01908 248 159 [Mon – Fri (except Wed) 09:00–17:00, Wed 10:00–17:00].

Event Information

Your brand is crucial to effectively marketing your business. And marketing, targeted and inspiring marketing, is one of the most important tools in your toolbox to grow your business and attract the right clients who will love and be loyal to your brand.

If you have a portfolio career comprising a variety of roles, this can prove slightly more challenging as you look to succinctly describe WHAT you do for your clients and how they can benefit.

Over the last 18 months we've experienced tremendous change, and a massive reliance on technology. Digital has finally transformed our businesses and with this change comes a need to have a digital as well as an in-person presence. Your brand and your marketing will be your way of connecting with potential clients when you are not in the physical room. So, it is important to get the message and the brand well-honed and on point. No more so than for a portfolio business.

In this session you will hear how accountants can approach the branding of a portfolio career with a well targeted case study to bring tangible learnings and real-life takeaways.

We will talk about how you can discover your unique difference and make it work for you.

Key benefits

• Learn about the importance of creating consistent branding in this webinar aimed at accountants who have or wish to have a portfolio career.
• Understand how to identify your usp to stand out from the crowd.
• Recognise the importance of communicating your brand to your target market.

About the speakers

Philippa Haynes, Founder, Insight101
Philippa Haynes, Founder of Insight101, has worked for some of the leading global brands over the last 25 years including Ford Motor Company, Levi’s and Clarks Shoes. With her unique insight into brand, consumer needs and behaviour, she has dedicated her career to building sustainable and consistent brand dialogues with teams internally and clients externally.

Insight101 is a brand-led marketing consultancy with a mission to support businesses in defining and communicating their unique place in the sector to attract and retain strong talent. Her last presentation was at the QuickBooks conference at Olympia where she talked to accountants about how they can move to dazzling.

Alison Dungworth, Portfolio FD, Junction Design Ltd, & Mentor, Coach and Consultant
Alison is a senior finance professional with UK and international experience and a specialism in the Hospitality, Leisure and Creative industries. Alison’s early career was in FTSE 50, US quoted and large corporates, followed by full-time FD roles in the SME sector working with private equity, VC backed and Not-for-profit companies.

For over a decade she has had a portfolio career using her prior experience to support SMEs and individuals. In addition to portfolio FD and Consultancy services, she works with finance professionals as they address challenges in their career progression, including those transitioning to a portfolio career. Alison works alongside ICAEW to programme events and content for the IAC Community in her role as a special adviser and subject matter expert. She is also a past long standing committee member for the Women in Finance Community.

Costs

ICAEW members and non-members are welcome to join. This webinar is run in collaboration with the ICAEW Independent Advisers & Consultants and Career Breakers Communities. Follow the links to find out more.

Due to increased security features on our payment solutions, we are aware some users are having difficulty in making payments. Should you experience any issues when making your payment online, you can secure your place by calling our events team 01908 248 159 [Mon – Fri (except Wed) 09:00–17:00, Wed 10:00–17:00]