We understand your Accounts Receivable (AR) challenges. Internally, you face friction with your sales team as they fear their customer relationships being disrupted. Externally, customers are unresponsive to payment requests, citing inconsistent information or inadequate follow-ups as reasons for why they don’t pay on time. Making AR a positive experience for all involved can feel like an unattainable goal.

This is not a sustainable approach to cash collection. Every time your AR team interacts with a customer, they must represent the values of your business. Your AR team has regular communication with your customers, so their ability to provide services and interact with customers in the desired way is at the root of your customer loyalty program. This can even make your customers feel good about paying you!

In this webinar with YayPay, we cover the best practices you need to follow to reverse the unwarranted perceptions and transform your AR team into champions of brand loyalty who deliver world-class customer experiences that get you paid faster!

Key learning points include:

• Why it’s critical to coach your AR team to be an extension of the customer service function
• How to empower your team to make customer-centric decisions while driving improved outcomes for your business
• The importance of providing your customers with self-service capabilities, empowering them to manage their accounts, while freeing your team to focus on higher value tasks
• How to drive an exceptional internal experience, building stronger relationships between AR and sales to create a more collaborative and effective team
• How to establish customer loyalty to drive on-time payments and better experiences with your business

About the speakers

Sarah-Jayne Martin, Director - Financial Automation, YayPay by Quadient
Sarah-Jayne Martin is a Finance Professional specializing in the areas of Credit Management, Payment Processing, Collections, and Accounts Receivable. Possessing over 20 years’ experience in the field managing large global teams, Sarah-Jayne is hailed as an industry expert, regularly making appearances in the finance space on thought-leading panels and in industry discussions.

David Martins, Group Invoice to Cash Senior Manager, Cpl
David has over 15 years’ experience in Shared Services across different business sectors. His passion for Credit Services comes from the required human interaction, the negotiation, helping the business and others to succeed. David finds that implementing strategies and processes is a way for him to connect with others with the simple goal of making internal and external customers journeys simple and efficient.
In 2014, David was awarded the “Credit Executive of the Year” by the Irish Institute of Credit Management, and in 2019 and 2021, the Irish Credit Management Training awarded his Cpl Invoice to Cash Team the “Credit Services Team of the Year”.

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