Event Information

Tailoring your messages & Selling your ideas

In a busy working environment, we may see better business writing as a luxury, however, it is a skill you must cultivate to succeed. Join this interactive workshop and gain the tools you need to express your ideas persuasively so clients and colleagues will get behind them. This workshop will show you top tips to earn credibility with tough audiences and win people over with impactful writing techniques.

This interactive session will help you write clear, memorable, well-organised, engaging, and impactful messages. These techniques can apply to emails, memos, reports, proposals, prospectuses, pitch books, or other messaging platforms.

This webinar will highlight top writing techniques in these areas:

• The FOG index: Levels of complexity and impact on the reader
• 7-step approach to clear writing
• Techniques in content and layout to make an easy read
• Structure and Storylines: Making dull subjects interesting
• Persuasive writing styles and techniques
• Editing and proofreading
• Email best-practice

This is free to ICAEW members. Registrants will be sent the webinar link 24hrs beforehand.

About the trainer

Eric Sampson, Founder, Forward Focus Consulting

As a Coach and Corporate Training Consultant since 2008, Eric coaches and mentors clients to enhance their effectiveness in life and at work, develop their executive presence and leadership skills, and define and achieve their longer-term goals. He regularly works with senior executives up to 'C' suite level, individually and in groups, both in Hong Kong and across Asia Pacific.

Costs