Critical Skills series - Strategic story telling

In a business environment, effective communication is critical; but too often people fail to engage their audience and struggle to get their messages heard, understood, and remembered. Stories are an effective way to transmit important information and values from one individual to the next. Stories that are personal and emotionally compelling engage more of the brain, and are better remembered, than simply stating a set of facts.

This workshop will help participants understand the science behind storytelling, develop a toolbox of different story telling techniques, highlight ways to better structure their messaging for clarity and impact and buy in, and learn to apply them to their day to day communication needs.

Session Details

· Story Telling: The 5 Steps. Creating tension to hold attention. Freytag’s Pyramid. The Dramatic Arc and other Persuasive Storytelling Patterns, including SCQA.

· Neuroscience: Understanding the neuroscience behind effective storytelling and the impact of neurochemicals responsible for focus, attention, empathy, and narrative transportation.

· Structure: Introduction to a Powerful Storytelling template, with workbook and explanation of process. This template can be used for a variety of occasions, from internal meetings to ‘business’ pitches, briefings, and presentations to senior management and peers.

· Additional Techniques: The power of visualisation, helping the audience to ‘see’ by use of powerful descriptors.