AI in Entertainment, Sport, and Media: what it means for you

Event information

Artificial intelligence (AI) is rapidly transforming financial operations across entertainment, sport, and media, reshaping forecasting, compliance, and strategic decision-making. For accountants working in or advising clients in these sectors, staying ahead of AI developments is critical.

Since our previous webinar in June 2024, the regulatory landscape and practical applications of AI have evolved significantly, shaping how accountants operate in these sectors. Our speakers will examine these key AI developments and regulatory updates and will share their insights. 

Key discussion areas:

AI & regulatory compliance

• Recent UK and international AI regulations affecting financial reporting and governance.
• AI-driven fraud detection and risk assessment.
• ESG reporting: how AI ensures compliance with evolving sustainability requirements.

Industry applications of AI

• Entertainment: royalty tracking, revenue forecasting, and ad fraud detection.
• Sport: player valuation, sponsorship analytics, and ticket pricing models.
• Media: content monetisation, ESG automation, and AI-aided audits.

What accountants need to know to support their clients

• Financial Strategy & AI Integration.
• Helping clients implement AI-driven forecasting tools for revenue and cost optimisation.
• Supporting AI adoption in financial reporting to enhance efficiency and accuracy.
• Advising on AI-related risks, including copyright and data transparency.

Compliance & ethical considerations

• Understanding AI’s impact on financial compliance and regulatory requirements.
• Mitigating risks related to bias, data privacy, and transparency in AI-powered financial models.
• Supporting clients with AI-driven ESG reporting and ethical financial practices.

Skills & leadership in the age of AI

• How accountants can prepare for AI-driven changes in financial analysis and reporting.
• Helping clients navigate AI’s role in governance, investment strategies, and business growth.
• Supporting creative and sporting organisations in maximising AI opportunities while managing risks.

Key benefits

• Receive a breakdown of what the future of AI looks like within the sector.
• Learn about the benefits and drawbacks about AI technology within the industry.
• Gain an understanding as to why it is important to know this.

About the speakers

	Session Chair: Adam Edelshain, Business Director, MediaSense Adam is a Business Director at MediaSense, a global marketing and media advisory firm. Adam is focussed on bringing transparency to the media sector. This includes helping media owners measure and report their multi-platform audiences, and supporting both media owners and brands in measuring the carbon impact of advertising production, distribution and consumption. He also works with AdTech companies, helping them to demonstrate the value of their technologies. Before Joining MediaSense, Adam was a Director at PwC where he qualified as a chartered accountant in 2010. At PwC Adam specialised in providing governance, risk management and process/controls support to clients across the media, entertainment and sports sectors. He was also a contributing editor to PwC’s Entertainment and Media Outlook.
	Ben Bilsland, Technology, Media, Telecom Senior Analyst, Parter, RSM Ben is a partner with RSM UK specializing in serving technology, media and telecommunications (TMT) companies. In 2021, Ben was selected to the firm’s Industry Eminence Program, which positions its analysts to understand, forecast and communicate economic, business and technology trends shaping the industries RSM serves. In this role, Ben focuses on analysing TMT industry themes and trends to provide forward-looking, sector-specific insights to middle market businesses to support their growth in the United Kingdom and overseas.
	Tom Morrod, Research Director and co-founder, Caretta Research Tom has a 15-year track record as an industry technology analyst, most recently as chief of research in the technology division at Omdia, where he led a team of analysts and consultants. Few people in the industry know more than Tom about tech across consumer devices, video platforms, media and smart cities.

CPD hours

ICAEW's revised Continuing Professional Development (CPD) Regulations bring in new CPD requirements. This includes a minimum number of hours and an ethics requirement. Attending this webinar could contribute up to 1 hour of verifiable CPD, providing you can demonstrate that the content is relevant to your role.

A copy of the webinar booking confirmation email is accepted as evidence of verifiable CPD. You will need to save the email as a JPEG or PDF before uploading it to your record. Click here to use ICAEW’s self-assessment tool to help you work out how much CPD you will need to fulfil each year.

Costs

ICAEW members and non-members are welcome to join. This event is organised by the ICAEW Entertainment, Sport & Media Community. Please click here to join online.