ICAEW South West: Sole and small practitioners’ conference | 17 November 2025

09:30

Registration and networking

10:00

Developing practice

11:00

Refreshment break

11:15

Sustainability - Rebecca Trudgett

• Introducing sustainability to clients
• Sustainable professional advice

12:15

Lunch

13:00

AI without the hype | Practical tools and advice to boost your business today - Vasilij Nevlev

• In this interactive, jargon-free session, you'll cut through the noise and discover how real businesses are using AI to save time, boost productivity, and make better decisions—without needing to hire a data scientist. Led by AI consultant Vasilij Nevlev, this session blends live demos, relatable case studies, and hands-on breakout activities to help you spot AI opportunities in your own business. You’ll explore smart tools like ChatGPT, NotebookLM, and no-code automation platforms like n8n, and leave with a practical blueprints you can start using right away. Whether you’re new to AI or looking to take the next step, you’ll walk away with clear ideas and actions plans, not just theory.

14:00

Practice hot topics - Simone Taylor-Allkins | Technical Advisory Services Manager

15:00

Close

Rebecca Trudgett | Director/Founder | B Corp Switchfoot Accounting

Rebecca Trudgett is the founder of B Corp Switchfoot Accounting. Rebecca works closely with small businesses to help them achieve their financial goals whilst also benefiting people and the planet.

She is working on a number of projects including setting up a placed based system thinking lab in Surrey to accelerate the green transition, innovation and scale impact in the business and purpose lead community.

Co-author of a white paper exploring “what is sustainable professional advice” from a cross disciplinary perspective and is looking to develop further a serviced emission approach.

Vasilij Nevlev | Managing Director | Analytium Ltd

Vasilij Nevlev is founder of Analytium and AiGentic Lab, two ventures dedicated to helping businesses of all sizes to unlock the power of data, AI and automation. Vasilij brings a unique blend of business strategy and technical know-how, specialising in practical AI applications that deliver immediate value. His work focuses on demystifying AI through hands-on workshops, custom-built automation workflows, and tools designed specifically for SME business leaders. With over 15 years of experience in data science, cloud platforms, and enterprise AI solutions, Vasilij has trained business owners, public sector teams, and university partners on how to adopt AI in real, manageable ways—without the jargon or overwhelm.

Martin Cavey | Director/Partner | Chorus Accounting 

I trained with a number of small to medium sized firms before qualifying in 1998. I have been a sole practitioner since 2004 based in Bournemouth where he settled having been to University here. I am a former member of the Financial Reporting Committee for ICAEW and served two terms as the Southern District Society President from May 2018 to September 2020. I am married with 4 daughters. Love challenging myself in my spare time and am proud to have completed, amongst other things, the London Classics as well as Spartan Trifecta.