Communicate with impact: who are you talking to?

Event information

Every day in business we are communicating with a variety of stakeholders, from customers and clients, to employees, suppliers and board members. Our approach to communications can’t be ‘one size fits all’. We have to adapt our approach depending on who we are talking to and the response we want. Key to any great communications is the art of listening - that way we can tailor our communications according to what we really need to know and say.

In this webinar, Business Mentor Brenda Etchells will explore with you a few models and tools to help improve your communication strategies.

Key benefits

You will learn:

• How to position your stakeholders on a stakeholder map.
• How to identify the strategic communications approach to each group of stakeholders.
• How to really listen.

By the end of the session, you will be more equipped to think strategically about all the communications within your business and be able to adapt your style, approach and method to get the outcome you want.

About the speakers

Brenda Etchells, Head of Membership, Association of Business Mentors Brenda is an experienced Business Mentor with a background in strategic planning and strategic leadership. She also heads up the membership team at the abm, and is now a published author of her first book on Business Mentoring – Addressing the Stag Syndrome.

Caroline Wigham, Business Engagement Manager, ICAEW Caroline joined the business team in 2022, where she engages with and supports the needs of our ICAEW members in business through events and webinars, content and various initiatives. She also develops and delivers the content and events programme for the Small and Micro Business Community. Caroline previously worked for the ICAEW Business and Management Faculty until 2021 then moved roles to manage the Life Stages Communities including Black Members, Career Breakers, Diversity and Inclusion, Women in Finance and Younger Members.

CPD hours

ICAEW's revised Continuing Professional Development (CPD) Regulations bring in new CPD requirements. This includes a minimum number of hours and an ethics requirement. Attending this webinar could contribute up to 0.75 hours of verifiable CPD, providing you can demonstrate that the content is relevant to your role.

A copy of the webinar booking confirmation email is accepted as evidence of verifiable CPD. You will need to save the email as a JPEG or PDF before uploading it to your record. Click here to use ICAEW’s self-assessment tool to help you work out how much CPD you will need to fulfil each year.

Costs

ICAEW members and non-members are welcome to join. This event is organised by the Small and Micro Business Community. Please click here to join online.