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Implementing generative AI for data-driven insights

Implementing generative AI for data-driven insights

No Charge
Available
On Demand
All Locations
Data Analytics
Mar
18
Wed
12:00
-
13:00 GMT
Schedule Type Title: Weekdays
Schedule Description: First-hand insight and guidance on the implementation of Gen AI.
Sessions: 1
Session Hours: 1.00
Zoom Link: https://icaew.zoom.us/webinar/register/WN_nYzZPoYZRpiFtWDkba5pCQ
CPD hours: 1hr
Verified CPD Link: https://my.icaew.com/cpdrecord/activity/add?&title=ImplementinggenerativeAIfordata-driveninsights&date=18032026&time=0100&provider=ICAEW&type=Webinar
Zoom

Description

First-hand insight and guidance on the implementation of Gen AI.

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  • Description
Date and time Location
Recorded on 18/03/2026 Zoom

Event information

Gen AI promises opportunities for organisations to streamline their workflows and gather more insights from their data. But as these tools and technologies become more accessible, what does the real development and implementation journey look like, and what should you consider along the way?

In this webinar, Craig Stirk, founder of Sarcul Consulting and Chief Innovation Officer at Sprift, will share his organisation’s journey in designing and implementing a personalised Gen AI tool with enhanced analytic capabilities powered by ChatGPT.

The session will begin with a live demo of the tool, providing attendees with a firsthand look at how the solution works in practice. Craig will then walk through the journey of defining the initial objectives, building a proof‑of‑concept, and tailoring the AI model for organisational needs. Attendees will also learn about the importance of constructing and refining the semantic layer and approaches to integrating the tool with internal data sources and structures.

In the second half of the webinar, Craig will reflect on key lessons learned throughout the process, highlighting what worked, what didn’t, and what he would approach differently. The session will also include an open Q&A, giving attendees the chance to explore their concerns with implementing Gen AI solutions within their own organisations.

Key benefits

  • Get inspired by seeing a personalised Gen AI tool in action and how it’s being used to enhance data analytics in an organisation.
  • Learn lessons from a real-world implementation of generative AI including the challenges and successes.
  • Interact with our speakers by asking questions you have about implementing and using AI.

About the speakers

Craig Stirk, Chief Innovation Officer, Sprift
A chartered accountant by training and now Chief Innovation Officer by inclination. Craig enjoys nothing more, at work, than finding new value in data and using it to deliver benefits for individuals, organisations and society. He has worked with data at scale and high security levels in four continents in sectors such as finance, utilities, consulting and defence.

Ian Pay, Head of Data Analytics & Tech, ICAEW
Prior to joining ICAEW in March 2022, Ian worked for over 10 years at PwC in Data Analytics, specialising in External Audit and Data Acquisition and developing robust and automated ETL processes to support the firm’s award-winning Halo suite of applications. Ian also played an active role in the development and delivery of training courses, with digital upskilling being an area he is particularly passionate about. He has previously trained as a secondary school teacher and a musician.

CPD hours

ICAEW's revised Continuing Professional Development (CPD) Regulations bring in new CPD requirements. This includes a minimum number of hours and an ethics requirement. Attending this webinar could contribute up to 1hr of verifiable CPD, providing you can demonstrate that the content is relevant to your role.

A copy of the webinar booking confirmation email is accepted as evidence of verifiable CPD. Click here to use ICAEW’s self-assessment tool to help you work out how much CPD you will need to fulfil each year.

Costs

RateCost
ICAEW MemberNo Charge
Non-Member£15.00 + VAT
Retired MemberNo Charge
Life MemberNo Charge
StudentNo Charge
Affiliate MembersNo Charge

ICAEW members and non-members are welcome to join. This event is organised by the Data Analytics Community. Please click here to join online.

FAQs

Should you experience any difficulties booking onto the event, please go to our events support page - how to book.

Legal Disclaimer

The Institute of Chartered Accountants in England and Wales (ICAEW) does not endorse or recommend any third-party products, services, or companies mentioned during this event or in related materials. References to any such products, services, or companies are for informational purposes only and do not constitute an endorsement or recommendation by ICAEW.

The views and opinions expressed by third-party speakers are their own and do not necessarily reflect the views, positions, or policies of ICAEW. ICAEW does not assume any responsibility or liability for the accuracy, completeness, or legality of the content presented by third-party speakers.

For further information or clarification, please contact ICAEW directly.

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