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Run and grow a more profitable practice

Run and grow a more profitable practice

£35.00 + VAT
Available
Virtual
All Locations
Practice
Sep
22
Tue
09:00
-
14:00 BST
Schedule Type Title: Weekdays
Schedule Description: Discover practical strategies to build a more profitable, resilient and future-ready practice.
Sessions: 1
Session Hours: 5.00
Zoom Link: https://icaew.zoom.us/webinar/register/WN_bm_mE9FtQs6cgKf4wwiNDQ
CPD hours: 4hrs20mins
Verified CPD Link: https://my.icaew.com/cpdrecord/activity/add?&title=Runandgrowamoreprofitablepractice&date=22092026&time=0420&provider=ICAEW&type=Webinar
Zoom

Description

Discover practical strategies to build a more profitable, resilient and future-ready practice.

Book here
  • Description
  • Speakers
  • Programme
  • Partners
Date and time Location
22/09/2026 09:00 - 14:00 BST Zoom

Event information

Whether you're looking to improve profitability, work more efficiently or create opportunities for sustainable growth, this practical virtual event will equip you with the insights and strategies to help your practice succeed.

Across six expert-led sessions, you'll explore the key drivers of a profitable practice, including leadership, marketing, technology, pricing, resourcing and growth. You'll leave with practical ideas and actionable tips that you can apply straight away to improve performance and support the long-term success of your firm.

Key benefits

  • Increase profitability: discover practical ways to improve pricing, productivity and the value of the services you offer.
  • Work more efficiently: learn how technology, smarter processes and effective resourcing can help you save time and focus on higher-value work.
  • Support sustainable growth: gain insights into attracting new opportunities, expanding your services and planning for the future with confidence.

CPD hours

ICAEW's Continuing Professional Development (CPD) Regulations require a minimum number of hours and an ethics requirement. Attending this event could contribute up to 4hrs 20mins of verifiable CPD, providing you can demonstrate that the content is relevant to your role.

A copy of the event booking confirmation email is accepted as evidence of verifiable CPD. Click here to use ICAEW’s self-assessment tool to help you work out how much CPD you will need to fulfil each year.

Costs

RateCost
ICAEW MemberNo Charge
Non-Member£35.00 + VAT
Retired MemberNo Charge
Life MemberNo Charge
StudentNo Charge
Affiliate MembersNo Charge

FAQs

Should you experience any difficulties booking onto the event, please go to our events support page - how to book.

Legal Disclaimer

The Institute of Chartered Accountants in England and Wales (ICAEW) does not endorse or recommend any third-party products, services, or companies mentioned during this event or in related materials. References to any such products, services, or companies are for informational purposes only and do not constitute an endorsement or recommendation by ICAEW.

The views and opinions expressed by third-party speakers are their own and do not necessarily reflect the views, positions, or policies of ICAEW. ICAEW does not assume any responsibility or liability for the accuracy, completeness, or legality of the content presented by third-party speakers.

For further information or clarification, please contact ICAEW directly.

ICAEW's terms and conditions for events

  • Event terms and conditions and privacy notice

About the speakers


Grant Barnfather, Senior Vice President, Marsh Commercial
Grant Barnfather is Senior Vice President at Marsh UK Affinity and an insurance professional with 16 years’ industry experience. He leads the design and delivery of insurance schemes and client services for a wide range of professional bodies. Grant works closely with ICAEW on the professional indemnity scheme and cyber insurance for its members, ensuring cover, wording and support meet firms’ needs.

 

Tim Bentham, Buyer Liaison Manager, Draper Hinks Ltd
Tim Bentham recently joined Draper Hinks as the Buyer Liaison Manager and prior to this, he was a secondary school teacher in Music and Music Technology, having spent previous years as a professional orchestral player. Tim spends all of his working day building proactive working relationships with buyers. Outside of the office he writes and performs music of various genres.


Jonathan Carr ACA, co-owner and a director of Gravitate Accounting
With significant expertise in helping growing businesses scale up through strategic direction at a Finance Director level. He loves working and building relationships with clients, understanding their goals, and working together to make them happen.

Tamryn Dicks, Co-Founder and CEO, Human Edge Resourcing
When Tamryn opened her firm, she was an experienced accountant but had little idea how to run a business. After making mistakes, she committed to learning what she didn’t know and rebuilt. Now she helps other firm owners build successful businesses and achieve the freedom they once wanted.

 

Nicola Draper, Managing Director, Draper Hinks Ltd
Nicola was a partner in a fee-based Independent Financial Planning firm before starting Draper Hinks Ltd. The office and growing team are based in Rugby, Warwickshire. From scratch, Nicola has built a very successful business, working with both buyers and sellers, with an enviable reputation and has brokered over 500 successful deals.

Zubair Mohammad, B2B marketing strategist and the creator of the Accounting Firm Marketing Stack
Zubair is a B2B marketing strategist and creator of the Accounting Firm Marketing Stack, helping accounting firms achieve structured, sustainable growth. With senior marketing experience at Xero, Dext, Starling Bank and other leading fintechs, he advises practice owners on positioning, client acquisition and growth strategy. In 2024, he co-founded Accounting Refigured, now one of the GCC’s leading finance events, supported by organisations including ICAEW.

Elliott Paterson, Data and Productivity Specialist, Excellence AI
Elliott Paterson is a data and productivity specialist with a passion for Excel, AI and automation. He helps professionals identify practical ways to improve workflows, save time and make better use of technology in their day-to-day work. Elliott is an active competitor in Microsoft Excel World Championship events and helps organise the UK competitive Excel scene, alongside contributing to the wider Excel community through talks and training sessions.

Aaron Patrick, Director, Accounting Advisory Group (AAG)
Aaron Patrick is a Chartered Accountant, Certified UK Intuit QuickBooks Trainer, and Director of the Accounting Advisory Group (AAG). He supports accounting firms and business owners through advisory, systems, and training, and is the founder of the Ask the Accountant Network and creator of The QuickBooks Chap YouTube Channel.


Rebecca Trudgett, Founder, Certified B Corp Switchfoot Accounting
Rebecca is the founder of Certified B Corp Switchfoot Accounting based in Camberley, Surrey, where she looks after a diverse portfolio of purpose-driven small businesses. She is the co-author of the “What Is Sustainable Professional Advice” whitepaper and a graduate of the School of System Change in Finance. Rebecca is an ICAEW practice committee member and an Advisory Member of the ICAEW Small Practitioners Community


Helen Tuddenham, Executive Coach, Leadership Development Consultant and Founder, Helen Tuddenham Consulting Ltd
Helen Tuddenham is an experienced executive coach, leadership development consultant and chartered accountant who works with professional services organisations to help them leverage the potential of their leaders. Formerly a Director of the People and Culture Risk team at PwC, Helen advised finance, internal audit, and compliance teams to enhance their capabilities and cultures. Her insights reflect the realities of leading in the 21st century, bringing fresh perspectives to senior professionals seeking clarity amid today’s unpredictability.

Chair: Roz Harrington, Senior Practice Manager, ICAEW
An experienced engagement strategist and programme manager, Roz works to help practitioners succeed by providing them with access to skills, knowledge and tools to service their clients across the business and wider community. Before joining ICAEW, Roz worked for a healthcare charity overseeing central operations for 35 hospitals across the UK.

Please note that the programme is subject to change

Time Session
09:00 Welcome and introduction
Roz Harrington, Senior Practice Manager, ICAEW
09:10 Mindset and Leadership
Helen Tuddenham, Executive Coach, Leadership Development Consultant and Founder, Helen Tuddenham Consulting Ltd

Think like a business owner, not just an accountant. Explore the growth mindset, leadership, delegation and how to build a practice that grows sustainably without burning out.
09:40 Technology and Efficiency
Elliott Paterson, Data and productivity specialist

Discover how AI and automation can streamline processes, improve client service and free up time for higher-value work.
10:25 Break
10:35 Marketing and Positioning
Zubair Mohammad, B2B marketing strategist and the creator, Accounting Firm Marketing Stack

Attract the right clients through effective digital marketing, a clear value proposition and a strong niche, helping you win more profitable work.
11:05 People and Resourcing
Tamryn Dicks, Co-Founder and CEO, Human Edge Resourcing

Explore recruitment, outsourcing, offshoring and flexible resourcing strategies to build capacity, improve productivity and support sustainable growth.
11:35 Risk in growth
Grant Barnfather, Senior Vice President, Marsh Commercial

As your practice grows, so do the potential risks. Marsh Commercial will share expert insights into the most common challenges that arise when scaling a practice, along with practical strategies to effectively manage and mitigate these risks.
12:05 Lunch break
12:35 Things to consider when buying a practice
Nicola Draper, Managing Director, Draper Hinks
Tim Bentham, Buyer Liasion Manager, Draper Hinks

Understand the importance of what vendors are looking for, how to put in an offer, things to cover in due diligence, learn from recent case studies.
13:05 Services and strategy: a member panel
Rebecca Trudgett, Director & Founder, Switchfoot Accounting
Jonathan Carr, Co-Owner & Director, Gravitate Accounting
Session chair: Aaron Patrick, Director, Accounting Advisory Group (AAG)

Hear from successful practice owners who have increased profitability by specialising, moving beyond compliance and developing advisory services. Panellists will share their experiences, lessons learned and practical tips, followed by a live Q&A.
13:50 Closing comments
Roz Harrington, Senior Practice Manager, ICAEW
14:00 End close

Meet our partners

Draper Hinks formed in 2000, as a Head Hunting firm for accountants in practice. In 2004 it changed direction, Nicola became the MD and began a brokerage facilitating the buying and selling of accountancy practices. Draper Hinks Ltd deals with both buyers and sellers in England and Wales. The firm has a national reputation, often getting referrals from other brokers.

Human Edge Resourcing helps accounting firms to build teams that WORK. We find you top talent that fit your budget and your culture. People who are as passionate about helping your clients, as you are. We provide an end-to-end recruitment, onboarding and performance management service so that growing your firm - and your profit - is easy.

Marsh Commercial is ICAEW’s appointed insurance broker for members’ professional indemnity, offering enhanced cover, exclusive benefits, expert support, and comprehensive risk management tailored to accountants.

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