Date and time
09/12/2016 09:30 - 16:30
Various Locations, , .
As finance professionals we are often asked to bring numbers to life, or tell the story behind the numbers. We often have good intentions, but either don’t find the time or aren’t really sure where to start. In a World of Big Data, the gap between the data and the people that need to make decisions based on it is becoming ever larger. This redefines our role as a finance business partner, because, if we can bridge the gap, then we become highly valued. Data visualisation is a good start, but visualised data is still data. Spending more and more time making the data look good has diminishing returns, unless we turn it into information.
Decisions though are really driven by insight, and there is not a MI or BI tool in the world that can deliver genuine insight. This one day course will show you how to bridge that gap between the data and the decision makers. Bring along a report you want to transform, and during the day you’ll apply the learning so you can see the results there and then.
You’ll learn to transform data into information, and the commercial insight that earns your seat at the table. You’ll learn powerful techniques to elevate your emails, conversations, reports and presentations to a whole new level. You’ll feel more confident delivering the key messages, and your audience will see, hear and feel the difference immediately.
This introductory course is aimed at finance professionals who want to increase the impact of their reports to support the business find commercial solutions.
Excel and PowerPoint templates making it easy to implement the learning (emailed after the event).
Workshop 1 - Demystifying 'Commercial'
We explore the fundamentals of sales and marketing and what it means to be commercial. We demystify some of the terms your commercial colleagues may use, and show how as a finance professional you are well placed to be highly commercial.
Workshop 2 - Customer-centric planning
We introduce a customer-focussed planning model that is proven to develop well rounded commercial plans & ideas. We look at the market, customer needs, the 4Ps of marketing, barriers, choices and actions. Specifically we consider the key role finance plays in leading the development of commercial plans.
Workshop 3 - Data to Information to Insight
We explore how we can use our customer-centric planning model and commercial understanding to translate financial data into valuable insight to influence decision making.
We consider powerful techniques to help you 1) form the relationships that lead to better commercial insight and understanding and 2) influence your stakeholders to consider and act upon your commercial opinions and ideas.
Workshop 6 - Saying no
Balancing our functional integrity and ‘being commercial’ can be a balancing act. We consider when to say no, and more importantly how to say no and retain (and indeed enhance) your commercial credibility.
Our public course programme is deliberately structured to encourage delegates from different organisations to participate. However, if you have six or more delegates who require development in the same area, we are able to run a more cost-effective and much wider range of courses tailored specifically to your organisation.
These are ideal for organisations seeking hassle-free, flexible and cost-effective training delivered to multiple delegates at your location of choice. Whether we use our existing materials or develop new content for your business, our expertise lies in translating your requirements into a pragmatic, interactive training programme highly relevant to your people and organisation.To discuss in-house training for your business please email Academy or call +44 (0)20 7920 8813.
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